Gold-key marketing use of IBM Watson.
Watson for marketing easily identifies key influencers. Also Watson’s level of deep insight into data is gold to marketers – Steve Abrams, IBM Watson Director.
As a marketer you can easily identify the contributors with strongest influence on others on your brand. Typically this is from the number of followers they have because the more followers the more audience. For example did you know that Njoki Chege and Aly-Khan Sachu at one time were the top influencers of safaricom?